It seems that grabbing the attention of male consumers can be challenging, as 35% of men who use personal care products say they do not even pay attention to ads, a figure which rises to 48% of Baby Boomers, according to recent research compiled by Mintel. Mintel’s research found that nearly one in five (18%) of US men who use personal care products believe men are as sexualized as women are in ads. What’s more, some 20% of the same group agree that men are stereotyped in advertisements for t...